Monday, April 13, 2015

Agencies


Joe Snow, Party
Represented by Agency Rush

WHAT IS AN ILLUSTRATION AGENCY?

An illustration agency is an agency that provides management of projects as well as helping with pricing your work whether it be higher fees for your work or a bigger budget for it, finding you projects suitable for your work and finding bigger clients for it, networking, portfolio development, as well as this they can help free up your time so you can focus on your work whilst they do the rest.

Joe Snow, Tea Tarts
Represented by Agency Rush
Agencies can specialize in different varieties of business so it's important to find what you're good at such as networking or pricing and finding an agency that can help you with what you're not good at, as if you're good at networking and they're known for their networking then they may not be up to your expectations or be able to do what you want. 

Agencies are generally looking for an artist with talent, skills, a cleverness with style and usually an approachable person. 

You need to have an articulateness and way of putting across the main point behind your work, be able to answer difficult briefs and take on board the agencies opinions. 

Agencies are generally looking for artists with a consistency to their work and for someone with work that is different to what they already represent, as well as someone with good quality artwork. 
http://www.digitalartsonline.co.uk/features/creative-business/how-get-illustration-agent-how-keep-one/

BERNSTEIN & ANDRIULLI

Susan Burghart,illustration for Crabtree & Evelyn
Represented by Bernstein & Andriulli 

Susan Burghart, Fierce
Represented by Bernstein & Andriulli
Berntstein & Andruilli is a creative management agency that represents a variety of different art mediums and creative professionals such as illustrators, hair and makeup artists, production companies, photographers and more. 
Susan Burghart, Magnolia
Represented by Bernstein & Andruilli
The main kind of client they aim for is someone with a unique art style that thinks outside the box. They've worked with big clients like Taylor Swift, Oreo etc. This agency is based in London and has an office in Shanghai. 
http://www.ba-reps.com/news
http://www.ba-reps.com/about





AGENCY RUSH

Agency Rush is an Illustration agency holding a variety of illustrators as well as publicists, journalists and academics. 
Margaux Carpentier, Ghosts
It was set up by an agent artist called Helena Rush and has artists like Margaux Carpentier, Joe Snow etc, and has worked with client giants like Tesco, BBC and Dior etc. 

http://agencyrush.com/About_Us/
Margaux Carpentier, Orange Hipster Pirate


Margaux Carpentier, Deep

Print Screen taken from http://agencyrush.com/About_Us/


CONS OF HAVING AN ILLUSTRATION AGENT


Having an agent will cost a lot of money as they typically take a 25% cut from your work however depending on how much work they get you, you can be spending more than you're earning having one. 

Some agents will also take commission from a job that you got of your own accord with no help from them, as they would be entitled to in your contract. 
As you're probably not your agents only client, they wont be entirely focused on you either. Their main focus is getting their commission by getting their clients work out so that could be any one of their clients. 

You're the only person completely focused on your career.
In regards to this too, getting an agent wont immediately jump start your career, they're there for the business side of things and to help represent you and advertise your work, you have to lead them as you're the only person responsible for your career. http://businessofillustration.com/pros-cons-illustration-reps/


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